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Posted on: January 18, 2024

Nevada County Considers Strategic Roadmap to Economic Success

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The Nevada County Board of Supervisors heard a detailed informational presentation Jan. 9 on findings that will aid in the development of a two-year Economic Development Action Plan. 

The mission of the plan is twofold - to provide interim guidance to the new Economic Development Office and inform a more comprehensive long-term plan and vision based on the learnings and outcomes that emerge from the next two years of discovery. 

Kimberly Parker from the Economic Development Office and consultant Bill Mueller from Integrated Communications Strategies, LLC. presented key findings from the report. 

The two shared what they learned from a seven-month journey talking with multiple business leaders and organizations in the community. Mueller gave a comprehensive snapshot of the current economic climate and the challenges and strengths of Nevada County’s business community, as well as the need to develop a strategic roadmap to economic success for the future. 

Presenters outlined goals for growing the economy in a sustainable way through objectives like brand awareness, improved business retention, more support for entrepreneurs and winning a competitive edge with state and federal grants. 

A number of assets, constraints and opportunities were outlined. Some of the biggest challenges showcased in the report are insufficient workforce housing, the need for better broadband services and a lack of infrastructure to support world class outdoor recreation. 

For the report, consultants met with representatives from the business community, economic partners, local chambers of commerce, cannabis industry, contractors and realtors’ associations, the arts, schools, two cities and the town, health systems and others from Eastern and Western Nevada County. 

The report was a primer for supervisors’ board workshop this week to encourage discussion and board directionSupervisors gave information that will help shape a final draft action plan. 

The final draft action plan will go before supervisors for direction on Feb. 27. If approved, the plan will set a two-year clock for implementation beginning this spring.   

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