Military Appreciation

Nevada County Supports the Military & Veterans

In November 2021, Nevada County sponsored its first annual Military Appreciation Week, honoring all active duty, reservists, retired, veterans and Gold Star Families in the county.  The Military Appreciation Program is an ongoing program with the goal to engage community businesses by signing up and continuing to honor our military by proviVeteransAppreciationRIBBON-Logo2ding discounts or special offers.

The 3rd annual Military Appreciation Week, in 2023: Saturday before Veterans Day through the Sunday following Veterans Day: Saturday, November 4th - Sunday, November 12th.

Military Appreciation Week is a collaborative effort with the Nevada County Consolidated Veterans Council, Beale AFB, Nevada County Board of Supervisors, The City of Grass Valley, local Chambers of Commerce (Grass Valley, Nevada City, Truckee, and Penn Valley), The Grass Valley Downtown Association, Sierra Harvest, The Nevada County Economic Resource Council, and The Union.

Become a Provider

Businesses may register their discounts and special offers to active duty military, reservists, veterans, and Gold Star parents by completing the Military Appreciation Business Sign Up

For more information please email:  NCMilitary.Appreciation@nevadacountyca.gov 

Discounts List

The businesses on the Registered Military Appreciation Discount List have registered discounts and special offers for veterans and Gold Star parents who show accepted forms of identification.

This list is not a complete list of all who provide discounts; it will change frequently and businesses reserve the right to change the offer at any time. Veterans and Gold Star Families are advised to show businesses an acceptable form of identification and to ask if discounts are available.

Products

A&A Concrete Supply: 270 Railroad Ave, Grass Valley, 530-798-2900

  • Ongoing - 20% discount

A Door Store - Veteran Owned Business: 313 S Auburn Street, Grass Valley, 530-272-1979

  • Ongoing - 10% discount

An Inner Sanctum: 308 Broad Street, Nevada City, 530-272-4655

  • Ongoing - 10% Discount 

B&C Ace Home and Garden Center: 2032 Nevada City Hwy, Grass Valley,  530-273-6105 

  • Ongoing - 10% discount 

Back In The Day: 107 S Church Street, Grass Valley, 530-263-8288

  • Ongoing - 10% discount

Bamboo Home Store: 130 Mill Street, Grass Valley, 530-272-0303 

  • Ongoing  - 10% discount 

Beam "Easy Living" Center: 422 Henderson Street, Grass Valley, 530-273-5166

  • Ongoing  Discount - Up to 10% on retail items

Ben Franklin Crafts & Frames: 598 Sutton Way, Grass Valley, 530-273-1348 

  • Ongoing 15% off 

Beneficial Biologics: 118 Argall Way, Nevada City, 707-825-8225 

  • Ongoing -  22% discount 

Bob's Discount Carpet: 995 Golden Gate Terrace, Grass Valley, 530-272-2100

  • Ongoing -  5% on materials  

Christian Science Reading Room: 147 Mill Street, Grass Valley, 530-273-0790 

  • Ongoing - 20% discount 

Crystal Empire Gems: 139 Mill Street, Grass Valley, 530-615-4234

  • Ongoing - 10% discount 

Dave the Wine Merchant: 102 W. Main St., Grass Valley, 866-746-7293

  • Discount - 10% off first order (does not apply to wines from private collections)

 Evans Furniture: 161 Mill St, Grass Valley, 530-273-8400

  • Ongoing - 5% discount

Foothill Mercantile: 121 Mill St, Grass Valley, 530-273-8304

  • Ongoing - 10% discount

Grass Valley Sign: 13321 Grass Valley Ave, Grass Valley, 530-477-7446 

  • Ongoing -  15% discount 

Habitat for Humanity Restore: 12359 Loma Rica Drive, Grass Valley, 530-274-3761 

  • Ongoing -  10% discount Thursdays 

Heart and Home: 129 Mill St, Grass Valley, 530-477-0506 

  • Ongoing -  10% off highest priced item 

Hills Flat Lumber Co.: 380 Railroad Ave, Grass Valley, 530-273-6171   

  • Ongoing -  10% discount 

J. Breuer Clothing: 141 Mill St. Grass Valley, 530-205-9287

  • Ongoing – 10% discount

Maurices: 672 Freeman Lane Suite B, Grass Valley, 530-273-8694

  • Ongoing -  10% discount

Moms & Minis: 122 Mill Street, Grass Valley, 530-272-6464

  • Ongoing -  10% discount  

Montoliva Vineyard & Winery - Veteran Owned Business: 15629 Mount Olive Road, Grass Valley, 530-346-6577              

  • Ongoing -  20% off all purchases

New Life Nursery: 17115 Penn Valley Dr., Penn Valley, 530-432-3600

  • Ongoing - 10% Discount

Northern Sierra Propane: 13121 John Bauer Ave, Grass Valley, 530-477-7854

  • Ongoing – Special rate for Veterans only, discount cost per gallon for propane 

Riebes Auto Parts Grass Valley: 126 Idaho Maryland Road, Grass Valley, 530-913-0383

  • Ongoing -  Check at store location.  

Riebes Auto Parts Nevada City: 535 Searls Ave, Nevada City, 530-265-2436

  •  Ongoing -  Check at store location

Scraps Dog Bakery: 2034 Nevada City Hwy, Grass Valley, 530-273-4493

  •  Ongoing -  10% discount 

Sierra Motor Sports: 2121 Nevada City Hwy, Grass Valley, 530-273-1384 

  • Ongoing -  10% on some products – varies

Stars Salon: 10144 Commercial Ave, Penn Valley, 530-432-4247

  • Ongoing - 10% off all retail products

Tess' Kitchen Store: 115 Mill Street, Grass Valley, 530-273-6997

  • Ongoing - 5% discount

Tess' Kitchen & Culinary: 2065 Nevada City Hwy, Grass Valley 530-273-6997

  • Ongoing - 5% discount

The Fur Traders: 303 Broad Street, Nevada City, 530-263-5591

  • Ongoing: 10% discount

The Union: 464 Sutton Way, Grass Valley, 530-477-4243

  • Ongoing - 30% off regular subscription price; call 530-273-9565, ask for “Veterans Discount Subscription”.

Trkac: 101 W. McKnight Way Ste C, Grass Valley, 530-274-4422 

  • Ongoing - 10% discount

Truckee Tahoe Lumber Co: 1101 Soaring Way, Truckee, 530-587-9211

  • Ongoing - 5% discount

Weiss Bros Nursery: 615 Maltman Drive, Grass Valley, 530-273-5814

  • Ongoing -  10% discount     

Word After Word Books & Rock Cellar Records: 10052 Donner Pass Road, Truckee, 530-536-5099

  • Ongoing  - 10% discount

Young's Carpet One: 330 Idaho Maryland Rd, Grass Valley, 530-802-0517 

  • Ongoing -  10% discount  

Restaurants

Afternoon Deli: 101 W McKnight Way, Grass Valley, 530-273-6066 

  • Ongoing -  10% discount 

Alta Sierra Deli: 10128 Alta Sierra Drive, Grass Valley,  530-273-5751 

  • Ongoing -  25% discount 

Cha Fine Teas of Truckee: 12030 Donner Pass Road, Truckee, 530-536-5043

  • Ongoing "Hero Discount" - 50% off any drink

Culture Shock Yogurt: 851 Sutton Way, Grass Valley, 530-274-3444

  • Ongoing - 15% discount

Culture Shock Yogurt: 10136 Woodridge Drive, Auburn, 530-268-1277

  • Ongoing - 15% discount

Fuddhism: 10412 Donner Pass Road, Truckee, 530-536-4025

  •  Ongoing  - 20% discount 

Honey & Cream: 17329 Penn Valley Drive, Penn Valley, 530-802-5111

  • Ongoing -  10% discount 

Java Dream Coffee Roasters: 11434 Pleasant Valley Rd, Penn Valley, 530-615-4900

  • Ongoing - 5% discount

Lazy Dog Chocolateria: 111 Mill Street, Grass Valley, 530-274-0774

  • Ongoing: 10% Discount

Nevada City Winery: 321 Spring St, Nevada City, 530-265-9463

  •  Ongoing -  5% discount on all purchases 


Services

Achieve Tahoe: 2680 Alpine Meadows Road, B3686, Alpine Meadows, 530-581-4161 

  • Ongoing – Military with permanent disabilities, join regularly scheduled adaptive recreation programs at no cost.

Adecco Employment Services: 900 E Main St, Suite 113, Grass Valley, 530-273-7633

  • Ongoing - Partner with the Adecco Group Military Alliance program: recognized military-friendly for job opportunities. 

All Phase Heating & Air Conditioning: 731 S Auburn St, Grass Valley, 530-274-9955 

  • Ongoing -  15% discount on repairs 

All Star Automotive: 10141 Evening Star Dr Ste #9, Grass Valley, 530-274-8227

  •  Ongoing -  10% off parts & labor  

Chan Family Optometry: 360 Sierra College Drive, Suite 100, Grass Valley, 530-273-3190

  • Ongoing - 10% discount on professional services

Economy Pest Control: 360 Crown Point Circle, Suite 140, Grass Valley, 530-273-1766

  • Ongoing - 15% discount 

Elements Mountain Company: 17356 Northwoods Blvd, Truckee, 530-583-0330

  • Ongoing 10% discount

Freschi Construction Inc.: 12461 LaBarr Meadows Rd, Grass Valley, 530-272-2051

  • Ongoing - 10% discount

Grand Precision Salon & Spa: 847 Sutton Way, Grass Valley, 530-277-1500  

  • Ongoing -  12% off all Services and Products 

Humane Society of Truckee-Tahoe: 10961 Stevens Lane, Truckee, 530-587-5948

  • Ongoing - 50% off adoption fees

Kronic Aquatics: 544 Charlene Lane, Grass Valley, 530-913-2444

  • Ongoing - $100 off any service

Lather & Steel: 105 Argall Way, Nevada City, 530-470-6035 

  • Ongoing -  20% off 

Limitless Fitness: 1050 Whispering Pines Lane Ste D, Grass Valley, 530-205-5687

  • Ongoing - Continuous discounted membership of 35$ to our 24-hour facility. 

Menig Automotive Group: 12435 Loma Rica Dr Ste. C, Grass Valley, 530-273-8017

  •  Ongoing - 10% Off All Services **We Service European Vehicles Only 
  •  **We Service European Vehicles Only

Nails by Celeste J: 10144 Commercial Ave, Penn Valley, 530-432-4248

  • Ongoing - $5 off all nail services

Nevada County Mortgage, NMLS 1138392: 140 Litton Drive, Ste 208, Grass Valley, 530-274-0916

  •  $200 credit towards closing costs for Veterans that use their VA Home Loan Benefit

OffRoad AdVanntage: 10141 Evening Star Dr #6, Grass Valley, 530-277-8863 

  • Ongoing -  10% off all services 

Peterson Hybrid Auto Service: 12528 Loma Rica Drive, Grass Valley, 530-273-2885 

  •  Ongoing -  5% discount  

Plaza Tire & Auto Service – Colfax: 1774 South Canyon Way,  Colfax,530-346-8782 

  • Ongoing -  10% off labor 

Plaza Tire & Auto Service - Grass Valley: 1571 E. Main St, Grass Valley, 530-477-1414 

  • Ongoing -  10% off labor 

Quietech Associates, Inc.: 541 Sutton Way, Grass Valley, 530-272-6680

  • Ongoing - 10% off Tech Bar Services on Tuesdays

Sierra Mobile Glass: 13425 Wild Life Lane, Grass Valley, 530-557-7235

  • Ongoing - 45% off NAGS list on all auto glass and 20% off labor free mobile service

Sierra Services for the Blind and Visually Impaired: 546 Searls Ave, Nevada City, 530-265-2121

  • FREE Services

Sierra Harvest: 313 Railroad Ave, Ste 201, Nevada City, 530-265-2343 

  • Ongoing -  60% off all farming training programs 

St. Joseph's Cultural Center: 410 S. Church St, Grass Valley, 530-272-4725

  • Ongoing - 15% Discount for Weddings, Celebrations of Life, Concerts, etc.

Sugarpine Engineering: 12710 Northwoods Blvd. #3, Truckee, 530-214-0859

  • Ongoing - 10% Discount

Three Lilies Photography: 102 W. Main Street, Grass Valley, 530-802-5171

  • Ongoing - 10% Discount


Entertainment and Travel

Nevada County Arts Council: 128 East Main Street, Grass Valley, 530-718-0727

  • Limited  -  Free Entry to Sierra Poetry Festival: check dates to register in advance. 

Onyx Theatre: 107 Argall Way, Nevada City, 530-265-8262 

  • Ongoing  - $2.00 off ticket price